Browsing Наукові видання каф. ММЕ by Author "Штовба, С. Д."
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The Current State of Brand Mangement Research: An Overview of Leaders and Trends in Branding Research Over the Past 20 Years
Shtovba, Serhiy; Shtovba, Olena; Filatova, Lyubov; Штовба, С. Д.; Штовба, О. В.; Філатова, Л. С. (Emerald Publishing, 2020)Purpose. The aim of the paper is to identify leaders and trends in branding researches, undertaken during 2000 – 2019. Identification was made in the following categories: 1) most popular subjects; 2) most productive ...