Browsing Наукові видання каф. ММЕ by Subject "scientometrics"
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The Current State of Brand Mangement Research: An Overview of Leaders and Trends in Branding Research Over the Past 20 Years
(Emerald Publishing, 2020)Purpose. The aim of the paper is to identify leaders and trends in branding researches, undertaken during 2000 – 2019. Identification was made in the following categories: 1) most popular subjects; 2) most productive ...