Наукові роботи каф. ІМ: Недавні надходження
Відображеня елементи 1-20 із 446
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What is the real impact of social media on the humanity and what shall we do with the internet in our lives
(ВНТУ, 2024)Peculiarities of present-day innovation technologies were studied, as well as human interaction via internet. Main risks and stereotypes connected with the development of these technologies were described; basic advantages ... -
Advertising as a means of impact on consumer behaviour
(ВНТУ, 2024)In today`s world, advertising is undoubtedly one of the main drivers of trade. Thanks to advertising, we can learn about new products and services and draw our own conclusions based on the information provided. Whether we ... -
Reverse logistics in supply chain management
(ВНТУ, 2024)The article examines current trends in reverse logistics in supply chain management. -
Impact of artificial intelligence on digital marketing business
(ВНТУ, 2024)This research explores the transformative impact of artificial intelligence (AI) on digital marketing. Drawing insights various sources, we highlight key trends such as the rapid integration of AI into mainstream technologies. ... -
Construction and operation of information systems as the goal of information logistics
(2024)This research discusses the crucial role of information logistics in contemporary business operations. With the expansion of economic activities and the growing complexity of production management, efficient information ... -
The importance of digital marketing for business development
(ВНТУ, 2024)In recent years, the development of digital marketing has opened up new perspectives for enterprises in the field of effective attraction and retention of the target audience`s attention. This article discusses the key ... -
The use of the internet of things (IoT) in logistics
(ВНТУ, 2024)The report examines the use of Internet of Things (IoT) in logistics. The advantages of using the IoT tracking system in the logistics industry are highlighted and analyzed. -
Assessment of the state of transport logistics in ukraine under martial law
(ВНТУ, 2024)The article is aimed at analyzing the current state of the logistics system in the Ukrainian market. Analyzing statistical data, the article investigates the current state of transport logistics in the domestic market. -
Moving towards sustainable community renewable energy
(ВНТУ, 2024)The developed world relies on an enormous supply of electricity and heat energy to power countless daily activities, predominantly using non- renewable fossil fuels. Although this energy assists people in meeting their ... -
Decarbonization. Reduction of CO2 emissions
(ВНТУ, 2024)The work is devoted to methods of saving electricity in homes. Methods that help solve the problem of ecology in Ukraine were considered. Improper or excessive use of electricity causes problems in the economy, environment, ... -
The role of the public in environmental conservation: education and active participation
(ВНТУ, 2024)This presentation focuses on the role of the public in environmental conservation, with an emphasis on education and active participation. It discusses the importance and necessity of fostering environmental awareness among ... -
Methods of storing electricity and their relevance for residents of Ukraine
(ВНТУ, 2024)The work is devoted to methods of saving electricity in homes. Methods that help solve the problem of ecology in Ukraine were considered. Improper or excessive use of electricity causes problems in the economy, environment, ... -
The most outstanding characteristics of modern english
(ВНТУ, 2024)The article explores the remarkable transformation of English to the spoken language worldwide today. It delves into its outstanding characteristics, including its open embrace of borrowed words, its relatively simple ... -
The difference between e-business, e-commerce and internet trade
(ВНТУ, 2024)The article examines the essence and relationship of the concepts of “e-Business”, “e-Commerce” and “Internet trade”. General definitions of these concepts are provided, and their essence and features are revealed. The ... -
Management of information flows under conditions of logistics digitalization
(ВНТУ, 2024)This article explores the way digital logistics improves supply chain management, enhancing efficiency and customer engagement. Additionally, it highlights strategic considerations like virtual platform adoption and warehouse ... -
Study of Recreational Potentialof Vinnytsia Region
(ВНТУ, 2024)Recreation is a process based on the recreation of people in their free time work. The recreational sphere includes industries and enterprises that provide recreation for the purpose of restoring physical and psychological ... -
Bridging the void: understanding and addressing lexical lacunae in English
(ВНТУ, 2024)This article explores the concept of lexical lacunae in the English language, highlighting the absence of specific words or phrases to express ideas present in other cultures. Through a comparative linguistic and cultural ... -
Lexical innovations in the field of computer ergonomics: an analysis of emerging terminology
(ВНТУ, 2024)This article presents an in-depth analysis of the emergent terminological landscape in the field of computer ergonomics, emphasizing the intersection of linguistic innovation and ergonomic design. ВікторіяBy examining a ... -
Advancing critical thinking skills among higher education students through English language instruction: contemporary approaches and strategies
(Видавнича група «Наукові перспективи» ; «Християнська академія педагогічних наук України», 2024)This scientific article delves into the critical issue of enhancing critical thinking skills among higher education students through English language instruction. Rooted in empirical research and guided by contemporary ... -
Massive open online courses (MOOCs) in the context of foreign language teaching in higher technical institutions of Ukraine
(ВНТУ, 2024)This paper explores the burgeoning role of Massive Open Online Courses (MOOCs) in enhancing the educational landscape of Ukrainian technical universities. Amidst a rapidly evolving technological world, MOOCs have emerged ...