Media Language of Modern Football: Dynamic and Communicative-Intentional Dimensions.
Автор
Kostusiak, N.
Shulska, N.
Kozlova, T.
Pidluzhnyak, O.
Halyan, O.
Haida, O.
Kriukova, Y.
Shyrokova, I.
Siedakova, M.
Підлужняк, О. І.
Дата
2024Metadata
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Анотації
The article comprehensively characterizes the language of modern football,
focusing on the lexical content, genre specificity, syntactic organization,
communicative orientation and author's intention of the texts submitted on the website
“Sport.UA” and the website of the football club “Shakhtar”. It was found that the
researched publications contain special vocabulary and terminology, including words
borrowed from the English language. Most of them have undergone language
adaptation, as evidenced by the graphic design in Cyrillic, mastering using the method
of transcription, and in some cases also subordination to approved grammatical norms
and the ability to be a creative base for derived units. It was found that the language
palette of football discourse is expressed by words in which the semantic structure has
expanded. They include secondary nominations of players and other metaphorical
lexemes that give the story a touch of informal communication. The peculiarities of
language units, which are characterized by inter-thematic diffuseness, are defined, and
their purpose to figuratively and succinctly convey fragments of the game is
emphasized. The functional potential of slangisms, phraseology, colloquial and swear
words, which perform an important pragmatic-intentional role, create an atmosphere
of relaxed communication and are directed to expressiveness and creative design of
publications, is outlined. The expressions, presented in football content different in
terms of status, structure, intonation, modality and expression, are analyzed, the
components of which are characterized by an accompanying negatively marked or
positively evaluative meaning. It was found that simple two-syllabic constructions
function in the studied texts, in particular elliptical, complicated by clarifying,
interjectional and inserted units, as well as monosyllabic nominative, definitepersonal, indefinite-personal, impersonal constructions. The important
communicative-intentional direction of complex conjunctive and non-conjunctive
sentences is emphasized.
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https://ir.lib.vntu.edu.ua//handle/123456789/42442