Окремі аспекти управління збутовою діяльністю підприємства

Abstract

Дана робота присвячена аналізу окремих аспектів управління збутовою діяльністю ПрАТ «МХП».

This work is devoted to the analysis of certain aspects of management of sales activities of PJSC «MHP». Sales management is a key element of strategic enterprise management and determines success in the market. The work focuses on strategic planning, distribution network efficiency, marketing and advertising activities, as well as cooperation with customers.