Поняття конкурентної розвідки в діяльності підприємства

Abstract

Досліджено теоретичне поняття конкурентної розвідки (КР) та її значення в діяльності підприємств.

The theoretical concept of competitive intelligence (CI) and its significance in business activities have been explored. The historical context of CI development, its evolution in Ukraine, and the differences in its application compared to international practices are described. Key aspects of CI are examined, including its functional features, connections with business analytics, and its role in strategic planning. Emphasis is placed on the importance of clearly distinguishing between CI and business analytics for the further advancement of these disciplines.