Тропи як засоби образної мовної конкретизації в газетно-журнальному тексті

Abstract

An attempt to analyse functioning of expressive facilities of expressiveness, namely tropes, in to the newspaper-magazine publicism of the beginning of XXI century is done in the article. Basic attention is concentrated on the use of metaphors, epithets and periphrasis in the articles of newspapers and magazines. It is set that above enumerated language means serve for strengthening of expression and expression of estimation, and also that the publicism articles need exact, bright, effective and expressive word for quickly reaction of addressee.