Advertising as a means of impact on consumer behaviour

Abstract

In today`s world, advertising is undoubtedly one of the main drivers of trade. Thanks to advertising, we can learn about new products and services and draw our own conclusions based on the information provided. Whether we realize it or not, advertising has a direct impact on consumer choice. Consumers are generally reluctant to admit that their purchasing behavior is the result of some psychological influence advertising, even targeted programming. It seems to them that the need for the product they are buying existed long before they learned about it advertising. Therefore, this topic is extremely important today.