Сутність та особливості цифрових стратегій в управлінні підприємствами різних розмірів

Abstract

The article examines the essence and peculiarities of digital strategies in enterprise management, focusing on businesses of different sizes. It defines a digital strategy as a comprehensive system of managerial decisions aimed at utilizing digital technologies to achieve strategic business goals. The research systematizes key approaches to digital strategy formation, including "strategy as a plan," "strategy as a development vector," and "strategy as synergy," which combines elements of the first two approaches. The study explores the process of strategic digital transformation planning, encompassing goal setting, resource allocation, and the integration of digital solutions into the enterprise business model. An analysis of contemporary research has revealed significant differences in digital strategy approaches based on enterprise size. For small and mediumsized enterprises (SMEs), crucial aspects include accessibility to digital technologies, cost minimization, and rapid market adaptation. Large enterprises require a comprehensive strategic approach that involves business process automation, big data analytics, artificial intelligence applications, and cybersecurity measures. The article also examines six primary stages of business process digitalization: assessment of the current state, implementation of digital technologies, strategic digital transformation planning, digital convergence, innovation adaptation, and further digital potential development. Particular attention is given to existing digitalization models and their effectiveness across various economic sectors. The study confirms that there is no universal digital strategy model, necessitating the development of tailored approaches depending on enterprise scale and industry specifics. The article highlights future research directions in digital transformation, including the application of artificial intelligence, blockchain technology, and the Internet of Things to enhance managerial decision-making efficiency. The findings conclude that the formulation and implementation of digital strategies are critical for ensuring business competitiveness and long-term growth in the digital economy.