Імідж політичної партії як відображення політичної свідомості сучасного українського суспільства

Abstract

The thesis considers the process of political party’s image formation that reflects the Ukrainians` political consciousness development and defines its formation peculiari-ties during the sociopolitical transformation of Ukrainian society. The conceptual approaches to determine the essence of political image are ana-lyzed, the theoretical-methodological and cultural aspects of its formation are identified; the features of political party’s image structure are investigated, its communicative po-tential is shown and structural parameters of the political party’s target image model in the conditions of Ukrainian transitive political consciousness are identified. Essence of image of political party is exposed as unity of rational and irrational of constituents which stipulate the voices of electors. It is studied process of forming of image of political party as a purposeful process of reflection in consciousness of citizens of the real pictures of political party which is created by the different elements of political technologies. Leaning on ideal appearance, the having a special purpose image of party exposes the ways of forming of effective image of party organization. The ways of optimization of forming of image of political party are offered.