Розробка стратегій та проектів інноваційного розвитку організацій автоперевізників

Abstract

The work describes the peculiarity of the work of trucking organizations and substantiates the need for their development with the active use of innovations. The need for continuous and purposeful innovative development of trucking organizations determines their successful presence on the market, efficient operation and profit. The struggle for transportation markets, high consumer demands for road transport services, the status of other transport companies that offer similar services, the need to update and modernize rolling stock, production and technical base require from the organizations of road carriers constant development and improvement. Based on world experience, it can be argued that enterprises can actively develop, with the rational use of all types of resources and basing their activities on innovation. To effectively implement innovation, as well as reduce the risks associated with it, it is proposed to use the tools and methodology of development strategies and projects for their implementation. Current strategies of innovative development for a specific organization of the trucking company are developed. The practical implementation of innovative projects and strategies is proposed to be carried out using dynamic modeling, which will allow to determine the optimal strategy for the long-term development of the enterprise by the criterion of maximum expected income. With the help of the software, the main indicators of the effectiveness of each strategy were established. A project for its implementation has been developed for each strategy. To describe and analyze innovative projects at the pre-investment stage, specialized software for financial analysis of projects is used, which allows to perform assessments of the main indicators of the project as a whole and to justify the effectiveness of investments. To select the optimal project, the method of dynamic programming is used, which allows to determine the optimal strategy of enterprise development for the long term (in our task for 5 years) by the criterion of maximum expected income. The methodological basis of the model is the theory of stochastic decision-making processes and dynamic programming.