Цифрові інструменти логістичного менеджменту в управлінні бізнес-процесами підприємства

Abstract

The study examines the role of digital tools in logistics management and their impact on enterprise business process management within the framework of integrated digital transformation. It substantiates that the implementation of integrated management systems (ERP, SCM, WMS, TMS), analytical platforms, forecasting tools, IoT technologies, Big Data analytics, and AI-based optimization solutions forms a unified digital logistics ecosystem that enhances planning accuracy, coordination efficiency, and operational control. The research demonstrates that the integration of digital technologies enables the transition from reactive to predictive logistics management through real-time monitoring, automated analytics, and data-driven decision-making. It is established that digitalization ensures optimization of material and financial resources, reduction of order processing cycles, improved transparency of supply chain operations, and increased adaptability of enterprises to demand fluctuations and market volatility. The paper systematizes key digitalization challenges, including architectural and technological constraints, software compatibility issues, cybersecurity risks, data standardization gaps, and shortages of qualified personnel. Strategic directions for overcoming these barriers are proposed, including the development of modern digital infrastructure, implementation of standardized data exchange protocols, enhancement of employees’ digital competencies, and alignment of organizational processes with integrated digital supply chain principles. The findings confirm that comprehensive digital transformation of logistics management strengthens enterprise competitiveness, resilience, and sustainable development in a dynamic market environment. Prospects for further research involve the development of holistic digital integration strategies aimed at ensuring continuous process optimization and adaptive business model evolution.