Аналіз сучасних методів оцінювання впливу контенту у інформаційному просторі: дослідження існуючих підходів та інструментів для оцінки впливу інформації

Abstract

The article focus on a comprehensive analysis of modern methods and tools for assessing the impact of content in the information space, with a particular emphasis on information operations and campaigns. The work investigates existing approaches to measuring and analyzing information circulating in media, social networks, and other information channels, aiming to identify and evaluate potential risks and impacts on society and individuals [1]. An important part of the study is the examination of the effectiveness of these methods in the context of counteracting disinformation, propaganda, and manipulation of public opinion. Additionally, attention is focused on the need to develop new methodological approaches capable of adapting to the constantly changing information landscape and challenges of information security in the context of globalization and digitalization.