Маркетингові аспекти в розвитку підприємства малого бізнесу (на прикладі ТОВ «Асахі-карате»)

Abstract

The aim of this thesis is to improve the marketing aspects of the development of small business in Ukraine. In the first chapter reveals theoretical basis for the development of small business in Ukraine, that is, at what level of development of the enterprise this organizations are situate now and if that system of government regulation applicable to them. In the second chapter held a general description of the main indicators of small enterprises "Asahi-Karate" LLC and the analysis of the organization of its marketing and distribution policies and the competitive environment in the Zhmerinka city. In the third section carried formation ways to improve the marketing aspects of "Asahi-Karate" LLC and given recommendations on optimization of marketing activities of the company.