Удосконалення управління маркетингово-збутовою діяльністю

Abstract

The paper investigated the issue of improving the management of marketing and sales activities at the enterprise in modern conditions. A comparative analysis of the term «marketing and sales activities» was conducted, the results of which determined the different focus and level of detail of key aspects of marketing and sales activities and selective emphasis on sales and marketing processes separately. The use of modern tools for improving the management of marketing and sales activities of the enterprise was analyzed.