Використання великих даних для стратегічного управління та розвитку підприємств Вінницької області

Abstract

The features of implementing big data technologies into the strategic management system of enterprises in Vinnytsia region are considered in order to increase their economic efficiency, competitive stability and ability to respond promptly to transformations of the market environment. The current state of digital development of the region is analyzed, the role of data analytics in the formation of management decisions is determined, the possibilities of forecasting, marketing analysis and optimization of operational processes are investigated.