Шляхи підвищення ефективності управління збутовою діяльністю сучасного підприємства

Abstract

Studied theoretical and applied principles of efficiency management of zbutovoû activity of the enterprise (for example "Morshyn mineral water plant" Oscar "). Conducted a comprehensive evaluation of economic results of the marketing activities of the enterprises. For example, this company asked the direction of increase of efficiency of marketing activities on the basis of the implementation of the planning of distribution and electronic accounting, namely, DRP and CRM, as well as a number of other new methods of zbutovoû activity, such as the introduction of new accounting systems and customer management with a focus on consumers; presented study utility project.