Вплив медіа на формування політичної культури виборців

Abstract

This paper analyzes the influence of the media on the formation of the political culture of voters. It examines the role of traditional media — television, radio, press — and digital platforms, including Internet resources and social networks, in the dissemination of political information and influence on public opinion. It describes both the positive effects of the media and the risks: polarization of society, manipulation and disinformation. It shows that the development of media literacy and adherence to journalistic standards contribute to the conscious choice of citizens and the strengthening of democratic culture.