Роль та значення маркетингової стратегії в розвитку зовнішньоекономічної діяльності підприємства

Abstract

Changes in market relations, globalization and high competition between enterprises lead to a constant search and adaptation of enterprises to new trends in the world economy. Given the current state of business, domestic enterprises in an increasing number of cases are oriented not only to the market in the central state, but also to the prospects for further development outside the domestic economic space. Taking into account the above, the number of development elements is the decision to expand to international markets.