Аналіз ринку аркадних 2D-ігор

Abstract

This paper examines the current state and key trends in the development of the 2D arcade game market. It analyzes the key factors influencing the popularity of this segment, including the development of mobile platforms, the availability of digital distribution channels, and the growing role of indie developers. The paper examines the monetization features of arcade games, including free-to-play models, in-game purchases, and advertising mechanisms. It identifies the main characteristics of successful products, including simple gameplay, intuitive controls, and the use of retro aesthetics. The prospects for the development of 2D arcade games are substantiated in the context of the growth of the mobile segment of the video game market.