Digital-маркетинг як стратегія просування товарів та послуг

Abstract

It is considered in the work digital marketing as a modern strategy for promoting goods and services in the digital environment. The key tools of digital marketing are identified, such as SEO, content marketing, social media, email marketing, contextual advertising and data analytics. The benefits of using digital channels to attract and retain customers, as well as increase brand awareness, are outlined. Particular attention is paid to personalization of the role, automation of marketing processes and the use of artificial intelligence to increase the effectiveness of advertising tasks. The conclusions emphasize the importance of a comprehensive approach to digital marketing to achieve business goals.