Методичні підходи до оцінки інвестиційної привабливості промислових підприємств

Abstract

The paper deals with issues related to the influence of the level of investment attractiveness on the level of attraction of the enterprise by the enterprise and, subsequently, on the profit of the enterprise. There is still no ambiguity in the scientific literature regarding the disclosure of the meaning of the term «investment attractiveness». The purpose of the article is to systematize the existing approaches to determining the nature and methodological approaches to assessing the investment attractiveness of the enterprise. The article systematizes approaches to defining the essence of the concept of «investment attractiveness». The investment attractiveness is defined as a complex characteristic of the object of future investment, a set of indicators of financial and economic status, management activities that are able to satisfy the requirements of investors. The approaches to the classification of investment attractiveness are generalized. The main external and internal factors influencing the investment attractiveness are highlighted. The factors of external (indirect) and internal (direct) influence on the investment attractiveness are systematized. Accordingly, external factors include: natural-geographical, environmental, legal, political, economic, legislative, social; to internal factors: organizational, labor, resource, commercial, technical, consumer, innovative, production, financial and analytical, competitiveness. The approaches and methods most used in evaluating the investment attractiveness are identified. There are different approaches and methods for assessing investment attractiveness, the most used of which are: the method of expert appraisal; method of rating; integral evaluation of investment attractiveness; method of comparisons; matrix method; profitability triangle. The results of evaluating the investment attractiveness in order to make a decision about the feasibility of investing a particular enterprise for a more complete characterization should be compared with the results of evaluating the investment attractiveness of the competing companies or the normative value of the indicator.