Управління конкурентними перевагами товариства з обмеженою відповідальністю «Торгтехніка-плюс» на зовнішніх ринках

Abstract

The master's qualification work deals with theoretical and practical issues of managing the competitive advantages of an enterprise in foreign markets; the essence of the concepts of competition and competitive strategy are considered; types and classification of types of competitive advantages are analyzed; the issues of competitiveness of the enterprise and its products are considered; an algorithm for developing an enterprise competitive strategy and managing its competitive advantages. The activity of a specific enterprise - limited liability company "Torgtekhnika Plus" is investigated Recommendations for improving the efficiency of managing the competitive advantages of the company in foreign markets have been developed.