Економіко-математичне моделювання конкурентоспроможності продукції сучасного підприємства

Abstract

The authors built a linear model of competitiveness of production of the modern enterprise, which on the basis of comparison with the product-competitor to identify the main technical and economic characteristics of the products at the design stage. Using during assessment of the competitiveness of the production method of an integral indicator, and for selecting the basic option is already existing on the market the product-competitor, the ultimate goal of the manufacturer is to achieve the highest possible factor of competitiveness. The problem is solved, provided that a quantitative increase of the relevant technical parameter leads to an improvement of the goods. Developed a mathematical model of competitiveness of products makes it possible to determine the optimal technical and economic indicators of the newly created products at the design stage that will allow us to design a more competitive product than the product-competitor.