Механізм формування стратегії просування послуг автотранспортних підприємств

Abstract

Features of transport services promotion at the road transportation market areresearched in terms of competition and money growth and leverage impact on demand of their interaction. Patterns of price formation on motor traffic are established. A complete list of factors that influence price and quality is formed, and their quantitative assessment is offered. A formalization of the interaction between price, cost, quality and demand is performed. The mechanism of company strategy formation is considered and the developmentstrategy algorithm based on the use of money as leverage on demand is offered. On the basis of the quantitative approach to the factors that influence price and quality by using the tool SWOT-analysis methodology a methodology for promotion strategies development of transport services is established, taking into account the dynamics ofquantitative estimates of successive periods.