Цифрова трансформація бізнес-аналітики в умовах невизначеності

Abstract

The features of digital transformation of business intelligence in the face of uncertainty are investigated. The key technologies that affect the efficiency of analytical processes, including artificial intelligence, machine learning, big data, cloud technologies and automation, are analysed. The main challenges accompanying the process of digitalisation of business intelligence are identified, including economic instability, cyber threats, resistance to change, shortage of qualified specialists and regulatory restrictions. The author proposes ways to overcome these challenges and strategic approaches to the implementation of digital solutions to increase the competitiveness of companies