Підвищення ефективності управління конкурентоспроможністю молокопереробних підприємств (на прикладі публічного акціонерного товариства «Вінницький молочний завод «РОШЕН»)

Abstract

The paper considers theoretical and practical aspects of the effectiveness of the use of enterprise competitiveness under the conditions of integration processes. The article describes the characteristics of enterprise competitiveness management, analyzes the organizational structure of management and provides a comprehensive analysis of the main indicators of financial and economic activity of PJSC «Vinnytsia Dairy Plant «Roshen»». Proposals and recommendations for the introduction of marketing services at the enterprise were suggested and the expediency of implementing the recommendations made was analyzed.