Особливості управління маркетинговою інформацією виробничого підприємства

Abstract

The theoretical and methodological aspects of managementof productive enterprise marketing informatio n are inprocessanalysed. The retrospective and modern state of problem ofproviding of effective managemen t marketing information isinvestigational on domestic enterprises. Intercommunicationof profitability of ente rprise is investigational with the systemof effective management marketing information. It isanalysed method s of analysis of information and system ofmarketing research of enterprise.