Підхід до аналізу маркетингової діяльності в агропромисловому комплексі

Abstract

The approach to the analysis of marketing activity in the agroindustrial complex is proposed, which suggests the choice of one of the plurality of solutions of the X domain Ω of admissible values, taking into account the coefficient of importance of the vector of local criteria and can be used to determine the marketing policy of the agroindustrial complex.