Аналіз та вдосконалення алгоритмів рекомендацій в соціальній мережі на основі використання інформації про користувачів та їхню поведінку

Abstract

Nowadays, social networks have become a necessary part of our lives, providing us with the opportunity to stay in touch with our friends and family, receive news and information about the world around us. Due to the growing number of social media users, recommendation algorithms have become a key element in improving the interaction between users and the social network. The results of the study showed that the proposed methods can increase the accuracy and efficiency of recommendations in social networks. Also, a web page with an improved recommendation algorithm was created, which can be useful for users who want to receive more visual and personalized recommendations.