Media Language of Modern Football: Dynamic and Communicative-Intentional Dimensions.

Abstract

The article comprehensively characterizes the language of modern football, focusing on the lexical content, genre specificity, syntactic organization, communicative orientation and author's intention of the texts submitted on the website “Sport.UA” and the website of the football club “Shakhtar”. It was found that the researched publications contain special vocabulary and terminology, including words borrowed from the English language. Most of them have undergone language adaptation, as evidenced by the graphic design in Cyrillic, mastering using the method of transcription, and in some cases also subordination to approved grammatical norms and the ability to be a creative base for derived units. It was found that the language palette of football discourse is expressed by words in which the semantic structure has expanded. They include secondary nominations of players and other metaphorical lexemes that give the story a touch of informal communication. The peculiarities of language units, which are characterized by inter-thematic diffuseness, are defined, and their purpose to figuratively and succinctly convey fragments of the game is emphasized. The functional potential of slangisms, phraseology, colloquial and swear words, which perform an important pragmatic-intentional role, create an atmosphere of relaxed communication and are directed to expressiveness and creative design of publications, is outlined. The expressions, presented in football content different in terms of status, structure, intonation, modality and expression, are analyzed, the components of which are characterized by an accompanying negatively marked or positively evaluative meaning. It was found that simple two-syllabic constructions function in the studied texts, in particular elliptical, complicated by clarifying, interjectional and inserted units, as well as monosyllabic nominative, definitepersonal, indefinite-personal, impersonal constructions. The important communicative-intentional direction of complex conjunctive and non-conjunctive sentences is emphasized.