Роль «нових мас-медіа» у політико-мобілізаційних процесах

Abstract

The «new media» is analyzed as an essential factor of the political processes development. The features of political communication on the leading social networks are analyzed at different levels: between individuals, between the government and society. The attention is focused on new functions of social networks, which contribute to the mobilization and self-organization of citizens, enhance their political behavior in the further democratization of the society. The article proves the idea «new media» interdependence with the implementation of the direct democracy principles in Ukrainian society.