Основні етапи системного контролю в процесі управління маркетинговою діяльністю підприємств автомобільного транспорту

Abstract

Object of research – marketing activities of motor transport enterprises.

Purpose – to create an algorithm of control of the company marketing road.

Research method – heuristic.

The article analyzes the main stages of control in the management of marketing activity of the enterprises of road transport and system control algorithm marketing activities of the organizations.

To improve motor transport enterprises (MTE), namely to improve the system of control in the management of marketing activities MTE and appropriate management decisions in this paper proposed three-level process control during the marketing activity of MTE.

Since motor transport enterprises are in the current national economy to organizations that show high dynamics of development, the problems related to their organization, and including marketing activities become increasingly important.