Формування конкурентної стратегії розвитку молокопереробних підприємств (на прикладі Приватного акціонерного товариства "Дубномолоко")

Abstract

There had been considered in the master's degree thesis the basic theoretical and methodical principles of formation of competitive strategy of enterprise development, ways of their analysis and ways of improvement, algorithms for formation and selection. The competitive strategy of "Dubnomoloko" was analyzed and economic evaluation of financial results of the investigated enterprise was carried out. The company offered ways to improve competitive strategies, namely, selected measures and evaluated their effectiveness.