Strategic management model for the development of freight motor transport enterprises

Abstract

The article analyzes the current strategies for the development of motor transport enterprises. It was found that the main characteristic feature of transport enterprises is the excess of transport capacity compared to the demand for transportation. The problem of excess inventory is one of the main reasons for the ineffective functioning of the enterprise and loss of profit. It was established that to solve this problem it is necessary to choose an effective strategy for the development of production activities. A structural diagram and a model of the process of managing the development of motor transport enterprises under conditions of limited demand have been developed in order to determine the functional impact of various management strategies. A mathematical model of the process of managing the development of motor transport enterprises under conditions of limited demand has been constructed, which takes into account the relevant parameters of influence. The process of managing the strategic development of additional liability companies Kharkiv Motor Transport Enterprise № 16363 in the freight transportation market is presented in the form of a “gray box” model with the allocation of a controlling subsystem (management apparatus) and a controlled subsystem (production structure). It is emphasized that the strategic development of an enterprise is a complex, multifaceted and multidimensional phenomenon. Thus, the strategic management of the development of a motor transport enterprise is a dynamic process based on the adoption of a set of management decisions on the detailing of measures within the general direction of development and coordination of these processes. In the future, it is planned to conduct experimental research to determine the conditions for effective strategic management of enterprises, build a regression model, carry out modeling using a software environment and determine a rational version of the management system for the strategic development of motor transport enterprises in the world in the world under VUCA conditions (describes an environment characterized by volatility (Volatility), uncertainty (Uncertainty), complexity (Complexity) and ambiguity (Ambiguity))