Оцінка конкурентоспроможності продукції гранітних кар'єрів Вінницької області на прикладі ВАТ «Гніванський кар'єр»

Abstract

The article describes the competitiveness of products of modern enterprise as an integral part of its success in economic market conditions. Also analyzes the main approaches and methods for determining the competitiveness of enterprise. The main focus is on assessing the competitiveness of products granite quarries Vinnitsa region. It was determined that the main characteristic of competitive products of modern enterprise is its quality. For granite quarries in the Vinnitsa region revealed key trends and competitive features. The estimation and analysis of the competitiveness of certain products of «Gnivanskyy careers» including gravel of different factions. In addition, it was found that the main quality characteristics of gravel are its durability, radioactivity leschadnist and frost. As a result, the corresponding calculations using the method of integral index of competitiveness defined OJSC «Gnivanskyy careers» primary market leader for gravel in the Vinnitsa region.