Маркетингова інформаційна система розширення ринків збуту промислових підприємств (на прикладі ПРАТ "Вінницький дослідний завод")

Abstract

In the master's thesis the description of the process of creating a complex marketing project for the expansion of markets and its use on PJSC «Vinnytsia Research Plant». Based on the method of hierarchical evaluation of alternatives using DSS «Solon-2», the comprehensive goal program (CGP) for the creation of such marketing project in the form of a corresponding hierarchical model was implemented. Sub-goals and projects of a comprehensive goal program of the general marketing project are developed. The reasons of reducing the enterprise volumes of production and sales are determined in the research. The new scientific results of the research is creating a productive approach to building the marketing strategy for domestic enterprises by means of modern information technologies on the basis of DSS «Solon-2», which make enables substantiation of the most effective projects that require financial support under the conditions of the limited resource base. The practical research significance is determining the formation of reasonable ways to increasing the volumes of production and sales at PJSC «Vinnytsia Research Plant».