Контрактне регулювання територіального брендингу

Abstract

The article substantiates the determinant role of contracts in the regulation of relations in the economic system on the example of local branding. Made a description of the recipients and benefecìarìïv regional branding, as well as conflict of interest groups of economic agents. Describes the contents of a typical contract transactions while implementing the branding of rural areas. It is noted that contractual arrangements in such a special place belongs to the proposed algorithm of managerial action, functional identification of affiliate parties, mechanisms for coordination, monitoring and sanctions for support of al′ânsovih deals, self-improvement, economic and contractual relations.