Оптимізація маркетингової діяльності у сфері «business to business»

Abstract

The theoretical model for describing the marketing optimization in «business to business» is considered in this article. The technology for experimental determination of a marketer effective activity is based on this model. To create a situation for negotiation specialists in B2B-marketing is applied game-theoretic approach that allows to describe the process of reconciling the interests of its members - the parties (buyer and seller), called "players" and the process of selling a product or a service is called"game". The obtained results allow to create effective marketing activities in «business to business» and staff development, which will be based on the following conditions: pi>pk, when i<k; Ci>Ck,wherei<k.