Інформаційне забезпечення маркетингової комунікаційної діяльності підприємства

Abstract

The degree work is devoted to the theoretical and practical aspect of relationship marketing in enterprise. The algorithm of relationship formation based on the states theory has been introduced. Here the definition of modern information technologies is offered and it is defined their role in the organization of marketing activities of the company. The comparative analysis of methods of assessment information support of marketing communication is carried out by the company. The estimation of a financial condition and state information support of marketing communication activity is spent by enterprise. Actions for improvement of a financial condition and improving the provision of marketing communication of the company are developed.