Розробка та шляхи удосконалення управління реалізацією збутової стратегії на приватному акціонерному товаристві «Вінницький завод «Маяк»

Abstract

In master's degree qualifying work the theoretical and practical going is considered near development and management realization of sale strategy of productive enterprise, the algorithm of development and improvement of management of enterprise sale strategy offers. Activity of certain enterprise is investigational - private joint-stock company the "Vinnytsya plant "Lighthouse". Recommendations are worked out from the increase of efficiency of development and improvement of management realization of sale strategy of enterprise by application in select sale strategy of corresponding strategic alternatives.