Сутність та особливості вітчизняного мережевого ритейлу

Abstract

The essence of the concepts of "retail" and "network retail" was substantiated. It was determined that the concept of "network retail" is based on the formation of a network of the same type of trade objects united by one owner and a single trade brand. Modern trends in the development of network retail are proposed, taking into account the peculiarities of its functioning in wartime conditions.