Сучасні теорії управління у формуванні цифрових бізнес-концепцій

Abstract

The purpose of the study is to substantiate the role of modern management theories in the formation of digital business concepts capable of ensuring the sustainability and competitiveness of organisations in the digital economy. Particular attention is paid to the integration of classical management approaches with the latest technological tools that promote flexibility, speed of decisionmaking and increased efficiency of business processes.