Науково-теоретичні основи дослідження маркетингових комунікаційних процесів на підприємстві

Abstract

Researches on the effectiveness of the marketing communications were pursued in the domestic companies. There were found the main tools of marketing communication activity and they also did the ground inverstigations about their priority by the method of expert grades. Researches tools were grounded in the marketing communications system in companies.