Системно-науковий та інтуїтивно-утилітарний підходи до організації конкурентної розвідки

Abstract

The study examines specific features and differences in the approach to creating competitive intelligence structures in enterprises, based on the use of scientifically grounded methods and tools, as well as the intuitive-utilitarian approach, which employs subjective analysis tools and cognitive methods for managerial information formation. Emphasis is placed on the necessity of combining approaches at certain stages of competitive intelligence development within an enterprise, depending on its life cycle stages, as well as on leveraging functional characteristics to enhance the efficiency of the competitive intelligence organizational structure and the knowledge it generates as a foundation for managerial decision-making.