Підвищення ефективності рекламної діяльності підприємства засобами інтернет-технологій

Abstract

It was investigated conceptual approaches to the implementation of advertising in general and advertising budget formation in particular. And it was made classification of advertising and promotional effects. The analysis of financial and business and promotional activities of Public Company «Hmilnytska garment factory «Lileya». The recommendations and suggestions to improve the promotional activity by means of Internet technologies were developed