Інституційний репозитарій Вінницького національного технічного університету

Ласкаво просимо в інституційний репозитарій Вінницького національного технічного університету, який накопичує, зберігає, розповсюджує та забезпечує довготривалий, постійний та надійний доступ до наукових робіт професорсько-викладацького складу, співробітників, студентів, аспірантів і докторантів ВНТУ.

ISSN 2413-6360

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Нові надходження

Маркетинг інновацій машинобудівних підприємств
Вітюк, А. В.
;
Vitiuk, A.
(Вінницький національний технічний університет, 2024)
The paper reveals the existing weakening of the positions of machine-building enterprises on the market, which is caused by a decrease in the competitiveness of their products, which is associated with the absence of innovative processes. The main arguments regarding the expediency of innovations by machine-building enterprises have been revealed. The factors that determine marketing measures to create the necessary conditions for finding productive changes at machinebuilding enterprises have been determined. The peculiarities of the implementation of machine-building products, which affect measures of innovation marketing, have been revealed. Circumstances determining the application of marketing innovations in the machine-building industry have been established. The discrepancy between the measures of innovation marketing applied by machine-building enterprises and the general development trends of the machine-building industry in the world was revealed. The main directions of development and the leading directions of production of machine-building enterprises are determined, among which the most important are the production of electric vehicles, nanoengineering, the use of online applications in machine-building, the comprehensive autonomy of the use of artificial intelligence, the use of "big data" in machine-building, increasing the level of complexity of machine-building products, the application of the concept "digital double" etc. It has been proven that the orientation of marketing innovations on such leading areas of production can provide machine-building enterprises with active development. The article emphasizes that the use of innovations in mechanical engineering becomes an exclusive necessity, which prevents the risks of losing relevance in the market of modern industry. It has been established that modern trends in technological innovations have already created new business models and opportunities for mechanical engineering, following which determines the future prospects of development and work in the market of mechanical engineering products.
Експортно-імпортний менеджмент машинобудівних підприємств в Україні
Вітюк, А. В.
;
Vitiuk, A.
(Гельветика, 2024)
The paper reviews the general business trends and proves the need for cooperation at the international level for enterprises. It has been established that export-import operations are a special form of the enterprise's foreign economic activity and are characterized by certain features. Therefore, the use of the "export-import management" category is suggested. The interpretation of export-import management as a special direction of the enterprise's activity which involves the effective organization of the interaction of all divisions and officials of the enterprise in order to ensure the rapid movement of goods or services across the border and the full implementation of signed agreements in order to achieve the commercial goals of the enterprise is presented. The institutional conditions for the development of exportimport management and signs of its necessity are determined. The need to improve the efficiency of export-import operations due to such problems of their organization as the disorganization of management processes, the inconsistency of the processes of informatization and digitalization of business in different countries, the complexity of the procedures for obtaining the status of an authorized economic operator, the complexity of the conditions for the formalization of foreign economic contracts, a large number of criteria for the efficiency of export-import activity is emphasized. Partial criteria for the effectiveness of export-import management are suggested. The importance of export-import management in the development of machine-engineering enterprises has been proven. The main positive consequences that effective export-import management that can be provided for the machine-engineering industry have been determined. It was revealed that an important direction of export-import management of machine-engineering enterprises is the study of potential partners, in particular, their legal, technological, scientific-technical and organizational aspects of development. Special attention is paid to the use of export-import management measures by machine-engineering enterprises after the start of a full-scale invasion.
Соціальна економіка: заробітна плата як елемент управління підприємствами
Вітюк, А. В.
;
Самофалова, М. О.
;
Касько, Т. В.
;
Vitiuk, A.
;
Samofalova, М.
;
Kasko, T.
(Відкритий міжнародний університет розвитку людини «Україна», 2025)
The main role of wages at the enterprise is established and its impact on the enterprise`s employees is revealed. The dynamics of the average monthly wage of full-time employees by type of economic activity is analyzed and the discrepancy between the wages of employees and the amount of their labor contribution is proven. A stable trend in wages is revealed - enterprises that worked effectively continued to pay high wages, in turn, trends with low wages have also persisted in other types of activity, which requires significant reforms at the state level. The inability of most businesses in Ukraine to independently implement powerful social measures given their size is proven. The dynamics of minimum and average wages in Ukraine are analyzed and it is proven that such an instrument of regulating the level of wages as the minimum wage in Ukrainian realities has lost its function as a means of economic protection of the employee. Contradictions between statistical trends in wages and expert assessments carried out by public organizations and the Ministry of Economic Development are established. Positive and negative consequences of the growth of average and minimum wages are revealed. Differences in the dynamics of production and wages are established, which proves the ineffectiveness of statistical indicators of average wages and minimum wages for a correct assessment of economic development in the country. It is proven that in difficult war conditions Ukrainian entrepreneurs should expand social policy instruments at enterprises regardless of their size and choose the most acceptable ones for each individual business entity. Social measures at the enterprise should be carried out by introducing a number of benefits and guarantees, improving the organization of wages and harmonizing the interests of employees, the employer, and the state.
Особливості управління бізнес-процесами провідних машинобудівних підприємств Вінницької області в міжнародному середовищі
Вітюк, А. В.
;
Vitiuk, A.
(Вінницький національний технічний університет, 2025)
The article examines the features of business processes in an international environment. It was found that among all types of enterprise activities in an international environment, export and import are the most common among enterprises. It is proved that export and import, given the peculiarities of their implementation, are business processes that occur in an international environment. The main characteristics of the development of business processes of engineering enterprises in Ukraine are identified. Problems with the correct assessment of the effectiveness of business processes are identified. The features of business processes of four engineering enterprises of Vinnytsia region are analyzed in detail and the advantages and disadvantages of their activities that determine the possibilities of functioning in an international environment are identified. The analysis revealed that each year the essence, number and cost of business processes of enterprises in the international environment changed – enterprises entered new markets, changed suppliers, increased the number of contracts or reduced their cost, which indicates the active activity of enterprises in the international environment. It is proven that the previous positive experience of foreign economic activity allowed two enterprises to maintain and successfully continue their activities in the international environment despite the outbreak of the war. It was found that the development of modern business processes of machine-building enterprises is based on the growth of dependence of production on imports of components, tools, equipment and software; increased competition with imported machine-building products; a decrease in the volume of sales for export of high-tech equipment and the predominance of exports to post-Soviet countries, which additionally indicates the low technological feasibility of exported units. The main conditions and factors of the development of business processes of each enterprise in the international environment in 2018-2022 are described in detail and a number of changes that have occurred at enterprises since the outbreak of the war are identified. Positive examples of the construction of new machine-building enterprises in Vinnytsia have been identified, which proves the prospects for the development of the industry in the future, and accordingly, their further activity in the international environment.
Маркетингове планування як основа капітальних інвестицій
Вітюк, А. В.
;
Vitiuk, A. V.
(Львівський університет бізнесу та права, 2025)
The most accurate interpretation of the essence of marketing planning is revealed. The subject and object of marketing planning are revealed and the consequences of effective marketing planning are established. It is proven that marketing planning guarantees that the production process will be carried out on the basis of analytical information; causes the search for alternative solutions in conditions of instability of the external environment and allows for rapid adaptation with minimal losses; helps to allocate resources; promotes the launch of new products; improves the understanding of the future by employees within the enterprise and launches motivational mechanisms and ensures the adaptive readiness of the enterprise to change and allows eliminating losses at the stage of formation. It is substantiated that the most important consequence of effective marketing planning is an in-depth understanding of consumer needs and behavior, which allows identifying factors influencing the purchase of goods. The use of marketing planning allows optimizing the implementation of capital investments because it reflects the potential level of profitability; establishes such frameworks for doing business as types of goods and markets in which they can be sold, as well as other corporate tasks. It is proved that in the process of capital investments it is necessary to use such elements of marketing planning as consumer orientation, flexibility and adaptability and integration with other functions of the enterprise. It is established that for methodical justification of the effectiveness of capital investments they should be methodically substantiated in the business plan. The business plan should be built on the basis of marketing planning data and include updating data about the enterprise and its new business, research of the competitive environment, organizational, production, financial sections, as well as research of risks and ways to ensure the effectiveness of investments.