Актуальність "інноваційного маркетингу" для виробників будівельних матеріалів та виробів

Abstract

State of innovation in the industry in general and in building materials industry of Ukraine analyzed. Modern products and technological innovations in the production of building materials and products summarized. Causes of failures in the derivation of new products are presented and industry difficulties to introduce new products to the building materials market characterized. Barriers to market innovation and methods to address using innovative marketing tools disclosed.