Методологічні аспекти обґрунтування процесу збору маркетингової інформації в залежності від типу конкурентної ринкової структури

Abstract

Type of competitive market makes the methodical the nuances of marketing research and strategic management. Inclusion in the process of marketing management research stage of the type competition in industry / on market will improve the quality of information, the efficiency of business management decisions, definition of optimal strategic alternative and generation of improved marketing ideas. In the work contains recommendations as to the manner of information collect depending on the type of the competitive structure.