Удосконалення управління маркетинговою діяльністю на виробничих підприємствах (на прикладі прниватного підприємства "Ремонтно-монтажний комбінат "ТОРГТЕХНІКА")

Abstract

In master's degree qualifying work the theoretical and practical questions of management marketing activity are considered on productive enterprises. Essence of concepts is considered: marketing, marketing strategies, marketing activity, management marketing activity, economic efficiency and others like that. Activity of concrete enterprise of packing - industries of private enterprise is investigational «TORGTEXNICA-PAC». Recommendations are worked out from the improvement of management marketing activity on enterprises.